“…Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their product is meant to be quaffed with little thought of how it is made…”

…in this commercial, Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their product is meant to be quaffed with little thought of how it is made, whereas a craft consumer is negatively portrayed as pretentious and snobbish, also adorned with facial hair and only drinking their beers out of specialized glassware. The commercial took on an ironic poignancy, considering that a week before it aired, AB InBev purchased the Elysian Brewing Company of Seattle, which produces a Pumpkin Peach ale as a seasonal release.

Eric Ortega, “The Golden State of Brewing; California’s Economic and Cultural Influence in the American Brewing Industry” (Master’s thesis, California State University, Fullerton, 2015), 96, n. 215.