“Not all communication outlets are created equal…’Email has become work – not what you do for fun'”

Not all communication outlets are created equal, says Nicole Sheahan, national Vice President for Development at the DC-based Colon Cancer Alliance. “We’re not seeing a huge rate in opt-outs of emails,” she notes. “But we are finding that people are much more engaged online. Email has become work – not what you do for fun. You’re staying up to date with your real life via social media. And people are starting to do that with the charities they support as well.”

Jennifer Thorne, “The New Wild West – Staffing Nonprofits in the Age of Social Media”, eJewish Philanthropy (31 July 2014) [http://ejewishphilanthropy.com/the-new-wild-west-staffing-nonprofits-in-the-age-of-social-media]