“…synagogues that wish to break with the vendor model must rethink their organizational structure”

…synagogues that wish to break with the vendor model must rethink their organizational structure. Instead of organizing themselves around the programs and services that they provide to various demographics, segmenting the congregation into consumer interest groups, they would be more successful organizing themselves around the various mitzvot that the community engages in, which all members might aspire to grow into.

Michael Wasserman, “The Vendor Trap: Why Selling Spirituality Doesn’t Work”, eJewish Philanthropy (9 January 2014), {http://ejewishphilanthropy.com/the-vendor-trap-why-selling-spirituality-doesnt-work/}