“the best way to reach Jews who do not feel at home in Judaism is to do compelling Jewish work in public”

I have always believed that the best way to reach Jews who do not feel at home in Judaism is to do compelling Jewish work in public: to contextualize Judaism within the marketplace of ideas; to break down tired, old images of Judaism and raise up new, vibrant ones.

Ellen Bernstein, “The Spiritual Advisor Students Need”, Forward (21 March 2014), 13.