As opposed to hob nobbing, “you should turn your attention to your existing relationships to identify and engage new supporters”

It would seem that common sense would dictate that a fundraiser should hob nob at charity events, the golf course, or any place where monied people go to hang out. You may get lucky, but not in any consistent or reliable way. The reality is that you should turn your attention to your existing relationships to identify and engage new supporters. Just like dating, asking for an introduction or getting introduced by existing contacts, provides a layer of credibility you could never accomplish on your own, and gives you a foot in the door that wouldn’t likely happen if you simply met the prospect at an event or conference with no advance introduction. Your best resource for identifying quality prospects come from those you already know well. They may be family, colleagues, or existing donors. They know you, and what you stand for, and asking your connections to open up their contacts to you will always be the most sure-fire method for expanding your reach and connecting with prospective new donors. This is why the board of directors of your organization is critical to the fundraising process. A successful development officer leverages the connections and relationships of the volunteers, donors and board members.

Jonah Halper, “Finding Organic Connections: The Key to Fundraising Success”, My Jewish Coach (21 April 2014) {http://myjewishcoach.blogspot.com/2014/04/finding-organic-connections-key-to.html}