We also need to realize that guilt doesn’t work anymore. The escalating rate of intermarriage and the Holocaust are themes that do not motivate today’s teen. Kids can tell when we are there for them and when we are there for ourselves. If we are here for ourselves because we are worried about the future of the Jewish community, then why would they buy it?

Marc Fein, “Reaching the iPod Generation: NCSY Regional Directors Share Strategies on Raising Children to Love Judaism,” ed. Bayla Sheva Brenner, Jewish Action (Summer 5771/2011), 29.