In the late nineties, television took a great leap forward. This story could be told in many ways: by focussing on the quality cable dramas, starting with “The Sopranos”; by emphasizing luminous genre myths like “Buffy the Vampire Slayer”; or by highlighting experimental sitcoms, such as the British version of “The Office,” themselves a reaction to the advent of reality television. Pugnacious auteurs emerged, resistant to TV formulas. The result was one innovation after another: juggled chronologies, the rise of antiheroes, and a new breed of challenging, tangled, ambitious serial narrative. Dramas often combined a plot of the week with longer arcs, a technique pioneered by “The X-Files,” allowing for subtler levels of irresolution. Some ambitious comedies incorporated serial elements, while others, like “Arrested Development,” satirized cliffhangers in much the way that “Soap” had.
Emily Nussbaum, “Tune in Next Week”, The New Yorker (30 July 2012), 74.