“The coffee of Seattle and the beers of California remodeled the beverages millions of Americans drink, growing from niche market, to nationwide phenomena with the backing of new and diverse products, and savvy marketing”

Authenticity is a nebulous term; its exact definition is difficult to pin down. Yet it is an aura that Starbucks attempts to embody; with a diversity of choices, comfortable surroundings, a color motif of green[…]

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