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Excerpted

Excerpts of Interest

Month: June 2020

“when you see someone who appears to be a disciplined person what you’re really seeing is a person who has actually just acquired a few very key disciplines in a specific area”

26 June 2020 Drew KaplanWork

There is no such thing as a disciplined person and, even if there were, why would you want to be one? The concept of a disciplined person is a myth. No one is disciplined in[…]

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“A true professional knows what they know, knows what they don’t know, and knows the difference between the two”

21 June 2020 Drew KaplanJobs/Professions

Most difficulties in real estate transactions (from simple misunderstandings all the way to costly lawsuits) come from agents who think they know it all. They erroneously believe that the customer expects them to have all[…]

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“The second principle of lead generation messaging is your message must make an offer to get a response”

21 June 2020 Drew KaplanMarketing

The second principle of lead generation messaging is your message must make an offer to get a response. When you create messages for buyers or sellers you must determine what kind of offers you will[…]

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“Messaging is built on the proven idea that people will contact you if there is some direct benefit to them”

21 June 2020 Drew KaplanMarketing

Messaging is built on the proven idea that people will contact you if there is some direct benefit to them. The opportunity to get something they want or need drives their contact. Promoting your personal[…]

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“You can’t open a book about coffee, no matter what tone it takes, without reading a global story”

1 June 20201 June 2020 Drew KaplanCoffee

You can’t open a book about coffee, no matter what tone it takes, without reading a global story. Whatever else the current crisis may be teaching us, the one certain thing is that self-sufficiency is[…]

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