“when you see someone who appears to be a disciplined person what you’re really seeing is a person who has actually just acquired a few very key disciplines in a specific area”
There is no such thing as a disciplined person and, even if there were, why would you want to be one? The concept of a disciplined person is a myth. No one is disciplined in all things. No one. If someone looks like they are, they aren’t. If someone tells you they are, they’re not. […]continued…
“A true professional knows what they know, knows what they don’t know, and knows the difference between the two”
Most difficulties in real estate transactions (from simple misunderstandings all the way to costly lawsuits) come from agents who think they know it all. They erroneously believe that the customer expects them to have all the answers and, as such, they think that being a professional is about always “knowing all the answers.” This couldn’t […]continued…
“The second principle of lead generation messaging is your message must make an offer to get a response”
The second principle of lead generation messaging is your message must make an offer to get a response. When you create messages for buyers or sellers you must determine what kind of offers you will make based on what kind of responses you want. This theory is called “offer-response” messaging. Now, please know that this […]continued…
“Messaging is built on the proven idea that people will contact you if there is some direct benefit to them”
Messaging is built on the proven idea that people will contact you if there is some direct benefit to them. The opportunity to get something they want or need drives their contact. Promoting your personal brand matters a lot because of the validity it creates for you, but in a shifted market personal branding alone […]continued…
“You can’t open a book about coffee, no matter what tone it takes, without reading a global story”
You can’t open a book about coffee, no matter what tone it takes, without reading a global story. Whatever else the current crisis may be teaching us, the one certain thing is that self-sufficiency is a non-solution to our suffering. None of us are sufficient, since none of us are complete selves, and what is […]continued…