Marketing “The second principle of lead generation messaging is your message must make an offer to get a response” Author Drew Kaplan Date 21 June 2020 The second principle of lead generation messaging is your message must make an offer...
Marketing “Messaging is built on the proven idea that people will contact you if there is some direct benefit to them” Author Drew Kaplan Date 21 June 2020 Messaging is built on the proven idea that people will contact you if there...
Jewish schools, Marketing “Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?” Author Drew Kaplan Date 11 September 2017 …do the soul-searching and idea-wrestling that lead you to a concept. Use that concept...
Jewish Education, Marketing “Which brand of Judaism has the most credibility on which topic? How did you know?” Author Drew Kaplan Date 22 May 2017 I asked the new president of a growing synagogue about their brand. “Young couples...
Education, Marketing “Schools that are unbranded or poorly branded often resort to what they think their target wants” Author Drew Kaplan Date 18 May 2017 Lakewood Yeshiva is the Harvard of rabbinical schools. The Heschel School is pluralistic. Yeshiva...
Education, Marketing “A good brand delivers a credible promise that the target would like to personify” Author Drew Kaplan Date 14 February 2017 A good brand delivers a credible promise that the target would like to personify....