“The second principle of lead generation messaging is your message must make an offer to get a response”
The second principle of lead generation messaging is your message must make an offer...
Category Archives: Marketing
“Messaging is built on the proven idea that people will contact you if there is some direct benefit to them”
Messaging is built on the proven idea that people will contact you if there...
“Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?”
…do the soul-searching and idea-wrestling that lead you to a concept. Use that concept...
“Which brand of Judaism has the most credibility on which topic? How did you know?”
I asked the new president of a growing synagogue about their brand. “Young couples...
“Schools that are unbranded or poorly branded often resort to what they think their target wants”
Lakewood Yeshiva is the Harvard of rabbinical schools. The Heschel School is pluralistic. Yeshiva...
“A good brand delivers a credible promise that the target would like to personify”
A good brand delivers a credible promise that the target would like to personify....