The second principle of lead generation messaging is your message must make an offer to get a response. When you create messages for buyers or sellers you must determine what kind of offers you will[…]
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Category: Marketing
“Messaging is built on the proven idea that people will contact you if there is some direct benefit to them”
Messaging is built on the proven idea that people will contact you if there is some direct benefit to them. The opportunity to get something they want or need drives their contact. Promoting your personal[…]
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“Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?”
…do the soul-searching and idea-wrestling that lead you to a concept. Use that concept and develop a universal benefit. Consistency is important. Create programs and educational tools that support your brand. Dismiss ideas that conflict.[…]
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“Which brand of Judaism has the most credibility on which topic? How did you know?”
I asked the new president of a growing synagogue about their brand. “Young couples are our brand,” she said. “Young couples with children.” “That’s not your brand,” I said. “That’s your target. Create a brand[…]
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“Schools that are unbranded or poorly branded often resort to what they think their target wants”
Lakewood Yeshiva is the Harvard of rabbinical schools. The Heschel School is pluralistic. Yeshiva University mixes Torah and secular subjects. Right or wrong, many educational institutions are branded by years of perceptions. If you’re tied[…]
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“A good brand delivers a credible promise that the target would like to personify”
A good brand delivers a credible promise that the target would like to personify. You don’t register with a day school. You share its values. Good branding creates a more committed, participating day school family.[…]
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