“Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?”
…do the soul-searching and idea-wrestling that lead you to a concept. Use that concept and develop a universal benefit. Consistency is important. […]
Category: Marketing
“Which brand of Judaism has the most credibility on which topic? How did you know?”
I asked the new president of a growing synagogue about their brand. “Young couples are our brand,” she said. “Young couples with […]
“Schools that are unbranded or poorly branded often resort to what they think their target wants”
Lakewood Yeshiva is the Harvard of rabbinical schools. The Heschel School is pluralistic. Yeshiva University mixes Torah and secular subjects. Right or […]
“A good brand delivers a credible promise that the target would like to personify”
A good brand delivers a credible promise that the target would like to personify. You don’t register with a day school. You […]
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Tagged Branding, Jewish community, Jewish schools, Marketing