Tag Archives: New Yorker

Historically, there’s something suspect about a story told as a cliffhanger, but there’s something to celebrate about it

Cliffhangers are the point when the audience decides to keep buying—when, as the cinema-studies scholar Scott Higgins puts it, “curiosity is converted into a commercial transaction.” They are sensational, in every sense of the word. Historically, there’s something suspect about a story told in this manner, the way it tugs the customer to the next […]

Brainstorming seems like an ideal technique, but it doesn’t work….

Brainstorming was an immediate hit and Osborn became an influential business guru, writing such best-sellers as “Wake Up Your Mind” and “The Gold Mine Between Your Ears.” Brainstorming provided companies with an easy way to structure their group interactions, and it became the most widely used creativity technique in the world. It is still popular […]

Enjoying cliffhangers done well versus those not done well

When done poorly, the cliffhanger is all about shoddy craftsmanship, the creepy manipulation by a storyteller who has run out of tricks. When done well, however, it can be about much more: surprise, shock, outrage, and pleasure—the sort of thing that might send you dancing off the sofa. The cliffhanger is part of some of […]

“Our findings show that debate and criticism do not inhibit ideas but, rather, stimulate them relative to every other condition.”

Nemeth’s studies suggest that the ineffectiveness of brainstorming stems from the very thing that Osborn thought was most important. As Nemeth puts it, “While the instruction ‘Do not criticize’ is often cited as the important instruction in brainstorming, this appears to be a counterproductive strategy. Our findings show that debate and criticism do not inhibit […]

The fatal misconception behind brainstorming…

The fatal misconception behind brainstorming is that there is a particular script we should all follow in group interactions. The lesson of Building 20 is that when the composition of the group is right—enough people with different perspectives running into one another in unpredictable ways—the group dynamic will take care of itself. All these errant […]