“The second principle of lead generation messaging is your message must make an offer to get a response”
The second principle of lead generation messaging is your message must make an offer...
Tag Archives: Marketing
“Messaging is built on the proven idea that people will contact you if there is some direct benefit to them”
Messaging is built on the proven idea that people will contact you if there...
“Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?”
…do the soul-searching and idea-wrestling that lead you to a concept. Use that concept...
“Which brand of Judaism has the most credibility on which topic? How did you know?”
I asked the new president of a growing synagogue about their brand. “Young couples...
“A good brand delivers a credible promise that the target would like to personify”
A good brand delivers a credible promise that the target would like to personify....
“A logo is not a brand. Neither are cute headlines or splashes of color”
A logo is not a brand. Neither are cute headlines or splashes of color....
Branding now “is aggressively self-aware, exaggerated and self-referential to the point of collapsing in on itself”
Branding may have finally reached its Mannerist phase. Where the old-fashioned brand earnestly embraced...