The growth and the excitement in the beer business is in craft, and its potential is threatened by a beer landscape that is heavily tilted toward gigantic foreign-owned conglomerates and against the independent, innovative entrants.
It matters because independent American breweries create beers for their local regions. They invest in their communities. They employ local workers. And they pay taxes — local, state and federal. American craft brewing is American manufacturing that doesn’t outsource these well-paying American jobs.
Get some craft brewers really talking, and they’ll tell you we are headed for a time when independent breweries can’t afford to compete, can’t afford the best ingredients, can’t get wholesalers to support them, and can’t get shelf space and draft lines. The result: Beer lovers won’t have the broad range of choices they have today.
Jim Koch, “Is It Last Call For Craft Beer?”, The New York Times (8 April 2017), A23.