“Having a good grasp of beer styles and their basic profiles will help you best help others”

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Having a good grasp of beer styles and their basic profiles will help you best help others.  Starting a rookie with the more intense styles like IPAs or big American stouts can be effective, even successful, but may scare away some.  You want to build up to greatness, not show them all the tricks up front.

Beer Snob Dougie, “How to Convert Friends to Craft”, Beer Paper LA vol 2, Issue 4 (August 2014), 18.

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