For too long now, foundations and federations have thrown themselves at the unaffiliated, the just Jewish, the undetermined and un-proud with the promise of engagement — whatever that mystery word means. Millions of dollars have been spent to lure people to enjoy something for nothing as they consider what will next be free. The results of this have been, for the most part, a terrific short-term high. Long-term, deep commitment still eludes us.
Jewish nonprofit professionals have stood on the sidelines and watched philanthropic dollars go to those who have shown the least interest in the Jewish project.
Erica Brown, “Taking Care of Our Own”, The Jewish Week (6 January 2017), 38.