…religious education has become a commodity that attracts people with a welcoming common vernacular that speaks to a younger audience, and debatably a less educated one. This vernacular, coupled with humor, creates a welcoming space. This space is online, but presents itself as colorful and joyous. This is a paradox nonetheless, as the individuals who are affiliated with the movement are still shrouded in a traditional black and white color palate.
Rachel Schiff, “Jewish Subcultures Online: Outreach, Dating, and Marginalized Communities” (Master’s thesis, California State University, Fullerton, 2016), 40.