The most successful ownage finds hubristic targets, people who think they know more than they do. But ownage is itself a hubristic act — it turns knowledge into a tool for exploiting another person’s lack thereof. Owning someone sets you up to be owned yourself, sometimes in the same breath. The self-own — and a related concept, “You played yourself,” the refrain of the motivational Snapchat user DJ Khaled — is a double entendre. In the self-own, you let yourself down by being so nakedly yourself. You fail, in the end, by being you.
Amanda Hess, “Identity Theft”, The New York Times Magazine (2 April 2017), 13.