Beer, California “The climate of California made it ready for the growth of craft brewing” Author Drew Kaplan Date 12 April 2016 As the first years of craft brewing progressed, there was little reason to think...
Beer “The popularity of West Coast-styled hoppy and bitter India Pale Ales does not follow the common assumption humans prefer sweet flavors and dislike bitter” Author Drew Kaplan Date 10 April 2016 The popularity of West Coast-styled hoppy and bitter India Pale Ales does not follow...
Beer “The ability to brew the same beer, every day of the year, across the nation is truly a remarkable feat. It is the culmination of hundreds of years of American brewing heritage” Author Drew Kaplan Date 4 April 2016 Brewing is both a science and an art. To make an excellent beer, a...
Beer “The continued success of the craft brewing industry hinges upon the production of consistent and flavorful beers…” Author Drew Kaplan Date 24 March 2016 The continued success of the craft brewing industry hinges upon the production of consistent...
Beer “…change that craft beer has created for the American beer drinker is the revitalization of public and communal drinking” Author Drew Kaplan Date 24 March 2016 The second change that craft beer has created for the American beer drinker is...
Beer “IPAs fail in three areas: wort production, fermentation, and distribution/retail” Author Drew Kaplan Date 29 February 2016 IPAs fail in three areas: wort production, fermentation, and distribution/retail. Many brewers often overlook...
America, Beer “What the craft brewing industry has done for beer consumption in America goes beyond expanding product differentiation” Author Drew Kaplan Date 7 February 2016 What the craft brewing industry has done for beer consumption in America goes beyond...
Advertising, Beer “…Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their product is meant to be quaffed with little thought of how it is made…” Author Drew Kaplan Date 7 February 2016 …in this commercial, Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their...
Beer, California “A relic of post-Prohibition law was defeated in the Legislative chamber, providing an encouraging nod to the nation’s homebrewers” Author Drew Kaplan Date 4 February 2016 In 1979, any fears that…homebrewers may have had about legal ramifications were quelled when...
America, Beer “Backed by a strong, anti-corporate ideology, the communities of craft beer drinkers congregate in new environments…” Author Drew Kaplan Date 26 January 2016 In the wake of America’s national Prohibition, public consumption of alcohol declined to a...