America, Beer “What the craft brewing industry has done for beer consumption in America goes beyond expanding product differentiation” Author Drew Kaplan Date 7 February 2016 What the craft brewing industry has done for beer consumption in America goes beyond...
Advertising, Beer “…Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their product is meant to be quaffed with little thought of how it is made…” Author Drew Kaplan Date 7 February 2016 …in this commercial, Anheuser-Busch InBev lampoons the craft beer consumer by asserting that their...
Beer, California “A relic of post-Prohibition law was defeated in the Legislative chamber, providing an encouraging nod to the nation’s homebrewers” Author Drew Kaplan Date 4 February 2016 In 1979, any fears that…homebrewers may have had about legal ramifications were quelled when...
America, Beer “Backed by a strong, anti-corporate ideology, the communities of craft beer drinkers congregate in new environments…” Author Drew Kaplan Date 26 January 2016 In the wake of America’s national Prohibition, public consumption of alcohol declined to a...
Beer “There are several reasons as to why Liberty Ale holds such high esteem in the history of modern craft brewing” Author Drew Kaplan Date 7 January 2016 To celebrate the bicentennial of Paul Revere’s famous ride through Boston on April 18th...
Beer, California “Brewing is both a science and an art” Author Drew Kaplan Date 4 January 2016 Brewing is both a science and an art. To make an excellent beer, a...
Beer “While the North has Lagunitas, Stone Brewing is an undeniable force in the Southern California brewing market” Author Drew Kaplan Date 31 December 2015 While the North has Lagunitas, Stone Brewing is an undeniable force in the Southern...
Beer, California “California has a historic role in the development of homebrewing in America” Author Drew Kaplan Date 30 December 2015 The vast majority of brewers in California, and the nation for that matter, began...
Beer, California “…the trend of beer becoming bigger, blander, and nationwide would not continue unabated” Author Drew Kaplan Date 29 December 2015 Nationwide, the downward trend in number of operated breweries reached the lowest point in...
Beer “Cascade holds the distinction of being the first American-produced flavoring hop, utilized to impart a unique flavor profile in the beer” Author Drew Kaplan Date 25 November 2015 By the 1970s, the main United States bittering hop was a strain called Cluster,...