“The fetishized austerity and performative asceticism of minimalism is a kind of ongoing cultural sickness”

There’s an arrogance to today’s minimalism that presumes it provides an answer rather than, as originally intended, a question: What other perspectives are possible when you look at the world in a different way? The fetishized austerity and performative asceticism of minimalism is a kind of ongoing cultural sickness. We misinterpret material renunciation, austere aesthetics and blank, emptied spaces as symbols of capitalist absolution, when these trends really just provide us with further ways to serve our impulse to consume more, not less.

Kyle Chayka, “Austerity Measures”, The New York Times Magazine (31 July 2016), 15.