Trump has taken trolling to the next level by being willing to offend members of his own party. Ordinarily, this would be a counterproductive strategy. In a 16-candidate field, however, you can be in first place with 15 or 20 percent of the vote — even if the other 80 or 85 percent of voters hate your guts.
In the long run — as our experience with past trolls shows — Trump’s support will probably fade. Or at least, given his high unfavorable ratings, it will plateau, and other candidates will surpass him as the rest of the field consolidates.
It’s much harder to say what will happen to Trump’s polling in the near term, however. That’s in part because it’s hard to say exactly what was driving his support in the first place. Trump wasn’t doing especially well with tea party voters or with any other identifiable group of Republicans. My guess is that his support reflected a combination of (i) low-information voters who recognized his name and (ii) voters who share Trump’s disdain for the trappings of the political establishment and (iii) voters who were treating him as an inside joke or a protest vote, making him vaguely like an American equivalent of Beppe Grillo. None of them will necessarily be deterred from declaring their support for him because of his comments about McCain. Some of them might even be encouraged.
But what if you want Trump to go away now?
The media isn’t going to stop paying attention to Trump. Nor should it, really: His candidacy is a political story and not just “entertainment.”
Republicans are another matter, however. They might rightly be concerned that Trump is tarnishing their brand image or at least meddling with their already-challenging task of choosing a candidate. Other Republicans should resist the temptation to extend the news cycle by firing back at him, however — even when what he says is genuinely offensive.
After 12 years of writing on the Internet, I’ve learned that the old adage is true. Don’t feed the troll. The only way to kill a troll like Trump is to deprive him of attention.
Nate Silver, “Donald Trump is the World’s Greatest Troll”, FiveThirtyEight (20 July 2015) [http://fivethirtyeight.com/features/donald-trump-is-the-worlds-greatest-troll/]