The Rev. James W. Fifield — known as “the 13th Apostle of Big Business” and “Saint Paul of the Prosperous” — emerged as an early evangelist for the cause. Preaching to pews of millionaires at the elite First Congregational Church in Los Angeles, Mr. Fifield said reading the Bible was “like eating fish — we take the bones out to enjoy the meat. All parts are not of equal value.” He dismissed New Testament warnings about the corrupting nature of wealth. Instead, he paired Christianity and capitalism against the New Deal’s “pagan statism.”
Through his national organization, Spiritual Mobilization, founded in 1935, Mr. Fifield promoted “freedom under God.” By the late 1940s, his group was spreading the gospel of faith and free enterprise in a mass-circulated monthly magazine and a weekly radio program that eventually aired on more than 800 stations nationwide. It even encouraged ministers to preach sermons on its themes in competitions for cash prizes.
Kevin M. Kruse, “How Business Made Us Christian”, The New York Times (15 March 2015), SR12.