Jewish schools, Marketing “Do moms and dads of 7-year-olds know whether they want their kids to lead the Jewish community?” Author Drew Kaplan Date 11 September 2017 …do the soul-searching and idea-wrestling that lead you to a concept. Use that concept...
Jewish Education, Marketing “Which brand of Judaism has the most credibility on which topic? How did you know?” Author Drew Kaplan Date 22 May 2017 I asked the new president of a growing synagogue about their brand. “Young couples...
Education, Marketing “Schools that are unbranded or poorly branded often resort to what they think their target wants” Author Drew Kaplan Date 18 May 2017 Lakewood Yeshiva is the Harvard of rabbinical schools. The Heschel School is pluralistic. Yeshiva...
Education, Marketing “A good brand delivers a credible promise that the target would like to personify” Author Drew Kaplan Date 14 February 2017 A good brand delivers a credible promise that the target would like to personify....
Uncategorized “A logo is not a brand. Neither are cute headlines or splashes of color” Author Drew Kaplan Date 6 February 2017 A logo is not a brand. Neither are cute headlines or splashes of color....
Business “Rock stars themselves bear some responsibility for the creation of brand ‘rock stardom'” Author Drew Kaplan Date 18 September 2015 Rock stars themselves bear some responsibility for the creation of brand “rock stardom”. In...
Business Branding now “is aggressively self-aware, exaggerated and self-referential to the point of collapsing in on itself” Author Drew Kaplan Date 30 April 2014 Branding may have finally reached its Mannerist phase. Where the old-fashioned brand earnestly embraced...