A problem with measuring TV ratings based off of Twitter

Last year, Nielsen created a TV-ratings metric based on Twitter. Seemingly overnight, more and more networks urged us to tweet about their shows, suggesting hashtags in the lower corner of the screen. But there’s an obvious problem: If we’re all watching our shows not when they’re on but whenever we feel like it, we’re not really talking to one another about them. How can any TV show triumph over the convenience of the DVR and get the greatest possible number of us to tweet about it all at once?

Tara Ariano, “Lost in Bonkers”, The New York Times Magazine (27 July 2014), 45.