…the important thing is for employees to make strategy choices for themselves – with their eyes open to the risks; with an understanding that no personal social media strategy is perfect; and with an awareness that context matters. Some industries are more formal than others; some organizational or country cultures may be more or less open to “letting it all hang out.” Managers who think through their own social media strategies and put these topics on the table aren’t hassling people, they’re helping them. They’re making it easier to avoid social media’s troubles, and to access its treasures.
Ariane Ollier-Malaterre and Nancy Rothbard, “How to Separate the Personal and Professional on Social Media”, Harvard Business Review (26 March 2015) [https://hbr.org/2015/03/how-to-separate-the-personal-and-professional-on-social-media]