Most Jewish organizations are a cable remote. We function and have value, yet we spread ourselves out over too many responsibilities. This division of focus to many, mostly non-essential, “buttons,” makes our purpose complex and often misunderstood. It causes us to lose sight of our target market, to move away from our organizational strengths, and to spend time on unnecessary missions. Thus, our role is to determine our three primary “buttons” in order to become the Apple remote and with it thrive.
Rabbi Adam Grossman, “The Move to the Apple Remote, Part 1”, eJewish Philanthropy (17 June 2015) [http://ejewishphilanthropy.com/the-move-to-the-apple-remote-part-1]