Jews don’t give to organizations but to causes. Organizations need to see themselves as tools for donors and users rather than vice versa.
This is not merely semantics. It implies seeing the relation between missions and users, donors or members in a completely different light. Organizations need “network weavers” rather than fundraisers, facilitators rather than directors, and catalysts instead of organizers.
Andres Spokoiny, “Study Points The Way Toward More Avenues to Jewish Life”, The Jewish Week (8 November 2013), 43.
Since the release of the Pew Research Center survey on American Jews, the question I’ve been asked most often is what surprises me about it.
What surprises me most is that anybody is surprised.
The Pew report points to a series of phenomena that are well known in the world today: identity fragmentation, radical free choice, embracement of diversity, and the breakdown of organizational and ideological loyalties. For many of these phenomena we are the canary in the coal mine, the early adopters and the over-adapters.
The report is not good news or bad news. It shows us a reality we can’t ignore anymore. It is up to us to see the opportunities hidden in this new reality.
Andres Spokoiny, “Study Points The Way Toward More Avenues to Jewish Life”, The Jewish Week (8 November 2013), 42.