The introduction of football made the holiday more appealing to many men. By adding listening to an athletic contest to a feast, families recognized that popular entertainment on the radio enhanced the celebration. Listening to the game was not simply a new custom added to the family feast; it became a central attraction of the holiday for men. While the domestic occasion of the early nineteenth century represented the feminization of the middle-class home, radio broadcast of the game at Thanksgiving helped masculinize the domestic festival.
Elizabeth Pleck, “The Making of the Domestic Occasion: The History of Thanksgiving in the United States”, Journal of Social History 32, No. 4 (Summer 1999), 784.