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Historically, there’s something suspect about a story told as a cliffhanger, but there’s something to celebrate about it

Cliffhangers are the point when the audience decides to keep buying—when, as the cinema-studies scholar Scott Higgins puts it, “curiosity is converted into a commercial transaction.” They are sensational, in every sense of the word. Historically, there’s something suspect about a story told in this manner, the way it tugs the customer to the next ledge. Nobody likes needy.

But there is also something to celebrate about the cliffhanger, which makes visible the storyteller’s connection to his audience—like a bridge made out of lightning. Primal and unashamedly manipulative, cliffhangers are the signature gambit of serial storytelling. They expose the intimacy between writer’s room and fan base, auteur and recapper—a relationship that can take seasons to develop, years marked by incidents of betrayal, contentment, and, occasionally, by a kind of ecstasy.

That’s not despite but because cliffhangers are fake-outs. They reveal that a story is artificial, then dare you to keep believing. If you trust the creator, you take that dare, and keep going.

Emily Nussbaum, “Tune in Next Week”, The New Yorker (30 July 2012), 70.

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In the late nineties, television took a great leap forward

In the late nineties, television took a great leap forward. This story could be told in many ways: by focussing on the quality cable dramas, starting with “The Sopranos”; by emphasizing luminous genre myths like “Buffy the Vampire Slayer”; or by highlighting experimental sitcoms, such as the British version of “The Office,” themselves a reaction to the advent of reality television. Pugnacious auteurs emerged, resistant to TV formulas. The result was one innovation after another: juggled chronologies, the rise of antiheroes, and a new breed of challenging, tangled, ambitious serial narrative. Dramas often combined a plot of the week with longer arcs, a technique pioneered by “The X-Files,” allowing for subtler levels of irresolution. Some ambitious comedies incorporated serial elements, while others, like “Arrested Development,” satirized cliffhangers in much the way that “Soap” had.

Emily Nussbaum, “Tune in Next Week”, The New Yorker (30 July 2012), 74.