Social media also impacts how writers and publications produce and target their works, for both better and worse. Facebook likes, Twitter favorites, and social shares are hard to ignore and they have value. But allowing them to dictate or dominate the information that publications provide to consumers is short-sighted. While Twitter rants, personalities, and flare-ups will come and go, there will always be value in substantive work by dedicated, experienced and trained reporters.
Andy Crouch, “All the News That’s Fit to Tweet”, Beer Advocate (July 2015), 20.