As we work to build more sustainable Jewish communities by connecting Jews to Judaism, it is crucial for organizations to find their three “buttons.” By focusing on the three things we do well, Jewish organizations can eliminate the redundancies, complexities, and challenges that affect the inspiration of Jews with Jewish living, enhance the connection of Jews to Israel, and extend the prosperity of Jewish communities well beyond tomorrow.
Rabbi Adam Grossman, “The Move to the Apple Remote, Part 1”, eJewish Philanthropy (17 June 2015) [http://ejewishphilanthropy.com/the-move-to-the-apple-remote-part-1]