“‘A thing’…corresponds to a real need we have, to catalog and group together the items of cultural experience, while keeping them at a sufficient distance…”

Clearly, cultural phenomena have long existed and been called “fads,” “trends,” “rages” or have been designated by the category they belong to — “product,” “fashion,” “lifestyle,” etc. So why the application of this homogenizing general[…]

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“Then politicians adopted “gotcha” and (being politicians) promptly stripped it of its fun. It became a marker of grievance, umbrage and exasperation”

“Gotcha” — the collapsed form of “got you” — first appeared as a random pop-culture accouterment in the 1970s (a decade of random pop-culture accouterments). Merriam-Webster defines “gotcha” as “an unexpected usually disconcerting challenge, revelation[…]

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