…throughout the 1930s and ’40s, corporate leaders marketed a new ideology that combined elements of Christianity with an anti-federal libertarianism. Powerful business lobbies like the United States Chamber of Commerce and the National Association of Manufacturers led the way, promoting this ideology’s appeal in conferences and P.R. campaigns. Generous funding came from prominent businessmen, from household names like Harvey Firestone, Conrad Hilton, E. F. Hutton, Fred Maytag and Henry R. Luce to lesser-known leaders at U.S. Steel, General Motors and DuPont.
In a shrewd decision, these executives made clergymen their spokesmen. As Sun Oil’s J. Howard Pew noted, polls proved that ministers could mold public opinion more than any other profession. And so these businessmen worked to recruit clergy through private meetings and public appeals.
Kevin M. Kruse, “How Business Made Us Christian”, The New York Times (15 March 2015), SR12.