Advertising, Social Media, Twitter “Sponsored tweets aren’t about replacing traditional ads, but about ‘creating a kind of surround-sound on different platforms'” Author Drew Kaplan Date 28 April 2015 Sponsored tweets aren’t about replacing traditional ads, but about “creating a kind of surround-sound...
Business, Christianity “The Rev. James W. Fifield…paired Christianity and capitalism against the New Deal’s ‘pagan statism'” Author Drew Kaplan Date 8 April 2015 The Rev. James W. Fifield — known as “the 13th Apostle of Big Business”...
Business “What managers ask and how they respond during a stay interview will determine the outcome of this important interaction” Author Drew Kaplan Date 20 February 2015 The content of the stay interview, however, is only half the battle. How questions...
Business “Managers would be wise to learn the art of the stay interview…” Author Drew Kaplan Date 13 February 2015 Managers would be wise to learn the art of the stay interview. Put simply,...
Business A Couple of Good Job Hiring Interview Questions Author Drew Kaplan Date 6 February 2015 There are two questions I often ask people that I think get at the...
Fundraising “…we don’t like nonprofits to use money to incentivize people to produce more in social service” Author Drew Kaplan Date 14 January 2015 We have two rulebooks. We have one for the nonprofit sector and one for...
Business “Three core business principles that have become a religion in Silicon Valley” Author Drew Kaplan Date 28 October 2014 The regulatory woes seem to be never ending for the newest wave of tech...
Business “Moguls…did pretty much whatever they wanted—which, most of the time, meant doing deals and building empires. These imperial adventures made for good drama but bad business.” Author Drew Kaplan Date 3 September 2014 When news broke that Rupert Murdoch’s 21st Century Fox had made an eighty-billion-dollar bid...
Movies “Death is no longer just a transparent formula; it has been hybridized with something worse: Business strategy” Author Drew Kaplan Date 16 May 2014 Amid rapid shifts in the media-buying public’s preferences, comic-book adaptations have proved incredibly lucrative...
Business Branding now “is aggressively self-aware, exaggerated and self-referential to the point of collapsing in on itself” Author Drew Kaplan Date 30 April 2014 Branding may have finally reached its Mannerist phase. Where the old-fashioned brand earnestly embraced...